「凉方 LF-Herbify」是一家致力于打造年轻人喜欢的草本功能性软糖品牌，带来耳目一新的“国人养生新指南”，通过草本摄取变得身心健康、愉悦轻松。
「凉方 LF-Herbify」想要重新定义中国草本，打造东方生活美学
我们在为凉方进行包装设计中，也考虑了产品的特性特点，如何将传统的元素与现代的设计语言进行结合是我们思考的部分。两款产品，辅助睡眠的好梦糖和提神醒脑的热血糖，我们主要从“氛围”和“属性”入手，通过氛围结合和自身属性的特点去进行特点提炼与设计。
"Liangfang LF-Herbify" is a brand dedicated to creating herbal functional gummies that young people like. It brings a refreshing "new guide to Chinese people's health care". Through herbal ingestion, you can become physically and mentally healthy, happy and relaxed.
"Liangfang LF-Herbify" wants to redefine Chinese herbs and create oriental life aesthetics
In the packaging design for Liangfang, we also considered the characteristics of the product. How to combine traditional elements with modern design language is part of our thinking. For the two products, Good Dream Candy to assist sleep and Hot Blood Sugar to refresh the mind, we mainly start with "atmosphere" and "attributes", and carry out feature extraction and design through the combination of atmosphere and the characteristics of their own attributes.
"Liangfang LF-Herbify" wants to redefine Chinese herbs and create oriental life aesthetics
In the packaging design for Liangfang, we also considered the characteristics of the product. How to combine traditional elements with modern design language is part of our thinking. For the two products, Good Dream Candy to assist sleep and Hot Blood Sugar to refresh the mind, we mainly start with "atmosphere" and "attributes", and carry out feature extraction and design through the combination of atmosphere and the characteristics of their own attributes.
睡眠糖的设计，考虑到主要是夜晚使用，所以图形上我们选择了“月相”这个意向，把月相的变化轨迹通过几何化的处理呈现于包装之外。配色方面，通过提炼主要成分的草本植物颜色特点进行搭配。
通过舒缓柔和的图形与颜色，贴合产品温和的产品特点。
在内部包装部分，整体希望打开能够收获干净整洁的盒内摆放，所以在内盒部分，我们设计了两层。
每一层都能够整齐码放10颗糖果，也希望通过整齐的摆放让消费者感受到“科技”的整洁感，体现凉方在中国特色的草本基础之上的科学萃取手法。
两层中间的间隔，我们也进行了特殊处理，撕掉多余部分即可获得一个小而美的书签
在设计的整体性体现上，考虑到作为系列产品，我们只在盒盖上进行了差异化的设计，不过为了让整体更有沉浸感，我们也在盒内的开盒部分进行了不同设计。
热血糖的设计，我们考虑到了“热血”本身带来的冲击与强烈感，“你的元气像钻石一样珍贵闪耀”是我们设计的核心体现，通过大量三角形的组合与设计搭配热血的黄橘红，达到“一触即燃”的视觉效果。
